1. Viral marketing
2. Public Relations
3. Unconventional PR
4. Search Engine Marketing
5. Social and display advertising
6. Offline advertising
7. SEO
8. Content Marketing
9. Email marketing
10. Engineering as marketing
11. Targeting blogs
12. Business development
13. Sales
14. Affiliate programs
15. Existing platforms
16. Trade shows
17. Offline events
18. Speaking engagements
19. Community building
This is the short list. It’s a good way for me to quickly get back to this when I need it. I just have to type kasper.re/19 in a browser tab to get to it.
If you are building a startup that you want to scale up you probably want to buy the Traction book.