Kasper Souren

Tag: seo

  • How to improve WordPress menu functionality?

    Since I can’t really find any useful WordPress menu plugins. Also not when searching further, I’m making a list of what I want from a WordPress menu. Drupal menus are not amazing, but generally they don’t suck, even less thanks to my friend’s Menu Editor module and the Menu attributes module. The first allows me to not go mad when adding or editing menu items and the second give me a lot of flexibility, e.g. adding rel="nofollow" and target="_blank" where I want.

    So here’s the list with WordPress menu wishes:

    • convenient adding of attributes such as rel="nofollow" and target="_blank"
    • convenient menu editor
    • no “premium” version, WordPress is GPL and this should be respected

    I may add a couple more over time and I may just start writing it myself.

  • 19 ways to get traction: a short list

    1. Viral marketing
    2. Public Relations
    3. Unconventional PR
    4. Search Engine Marketing
    5. Social and display advertising
    6. Offline advertising
    7. SEO
    8. Content Marketing
    9. Email marketing
    10. Engineering as marketing
    11. Targeting blogs
    12. Business development
    13. Sales
    14. Affiliate programs
    15. Existing platforms
    16. Trade shows
    17. Offline events
    18. Speaking engagements
    19. Community building

    This is the short list. It’s a good way for me to quickly get back to this when I need it. I just have to type kasper.re/19 in a browser tab to get to it.

    If you are building a startup that you want to scale up you probably want to buy the Traction book.

  • Links in comments are now dofollow

    Links in comments are now dofollow (thanks to this plugin). This doesn’t mean that spam will be tolerated. It just means that if you’re leaving meaningful comments that contain links these links will get some link juice from this website.